As its blog title implies, Wharton MBA for Executives is a blog managed by and written for MBA students of Wharton School?s Executives program. There are actually two blog administrators, although the blog also features guest bloggers from time to time. Basically, the contents of the blog chronicle the authors? experiences in their pursuit of an MBA program.
What makes this blog special
Unlike most MBA blogs, which may be classified as informative or feature blogs that typically discuss basic management and business principles, this Wharton blog falls under the “personal blog” category. For instance, one of the authors wrote about his trip to Marrakech and how price-haggling with souvenir vendors gave him an idea for a paper in his negotiations class. Set on a clean and simple three-column WordPress layout, the blog contains links to the official Wharton EMBA site and other Wharton blogs, as well as the authors? Facebook and LinkedIn profiles. Since the target readers are Wharton EMBA students?and those who aspire to be?other useful links include business journals and news articles on finance.
Navigating through the site is easy, as one of its three columns show the blog categories and tag clouds. This allows readers to find entries only on topics that they are interested in without having to spend too much time digging through the site. The archive link and RSS button enable followers of the blog to find old entries and receive blog updates conveniently.
Areas for improvement
However, the blog still needs tweaking in some areas. The blog description on the header indicates that one person maintains the blog, although its “About” pages show two different authors. Also, simple does not have to mean “boring,” so adding images to the entries will make the page more attractive to readers. Adding relevant widgets will also optimize the blog?s clean look and readership.
