GeekMBA360 is a blog that cuts across three niches: personal, career, and Internet marketing. According to the writer, the sole purpose of the blog is to provide career advice, especially in riding out the recession wave and managing one?s finances. However, since the writer has an MBA and a computer science background?not to mention a marketing job for an Internet company?he or she describes the contents of the blog as “career advice at the intersection of business and technology.”
What to like about this blog
Although the writing style used is friendly and personal, one look at the list of blog post categories will tell you that the blog is serious and, as the writer claims, well, “geeky”; topics discussed include multiple income stream, product management, and company analysis. The blog contains tips on saving, recruiting, job-hunting, fast-tracking your career, and blogging. For instance, in a post about conquering blogger?s block, the writer recommends writing at least 3 posts per week. A Q&A section is also available, where readers can respond to questions asked by other readers.
The blog has a number of good points. For one, the way the blog posts are titled does wonders in sparking the reader?s interest without being misleading. Also, each part of the blog holds substantial information and is not just serving as space fillers. It has a page for forums, as well as those containing a layoff survival guide and daily updates on layoffs, including those which are ?secret? or unannounced.
Areas for improvement
However, one thing that it does need to improve on is the layout. While the Cutline WordPress layout is all right for a personal blog, it waters down the attractiveness of GeekMBA360. Cutline is too generic, and a blog of this quality should opt for a more unique web design. In addition, a search field must be added to help readers find posts on certain topics much quickly, especially since the blog already contains several posts.
